The 'Gen Y' Workforce

Social media is not only a good place to connect with others, but also a fantastic vantage point to observe cultural and economic trends. One of the most prolific groups of Facebook users, along with other social media, is the Millenials, also referred to as Generation Y.

By observing some statistics on Facebook provided by the CareerBuilder.com Job Seeker Blog in the article "Where the 'Facebook Generation' Works, according to Facebook" we can get quite a good idea of some critical characteristics of the Gen Y workforce.

First off we know that Generation Y is well educated with 80% of them listing some school they attended. And according to the Pew research center, 40% of Generation Y is currently in the process of getting a college degree, while 19% already posses degrees.

CareerBuilder also informs us that Generation Y values independence and entrepreneurship more than previous generations. In fact, less than 7 percent of Generation Y lists a job on Facebook with a Fortune 500 company. It seems that Gen Y is less receptive to the corporate career path they often few as too rigid.

This article also informs us of some unlikely job choices:

While many go on to hold good jobs in areas like technology, education and finance – all among the top-10 industries listed on Millennials’ Facebook profiles – a large number are also employed in jobs that don’t require college degrees. The hospitality industry was the largest employer of Millennials, while “server” was the most frequently-listed job title, for example.

Millennials will usually take jobs that don't require college degrees due to both the current weak economy and for supplemental income while they finish their college education. To the youngest generation of the workforce having a freedom of choice with what they do in their life is something they place high importance on.

Most of Generation Y is already aware that they are now competing in a global marketplace. In order to be qualified for the most attractive jobs they need an education that matches that of their international competition, whereas a few decades ago competition for top jobs was limited to candidates within the nation, or even within a single state.

Another interesting fact in this article is that Millenials are likely to mix their personal and work lives. According to a study conducted by Magid Generational, 44 percent of Gen Y is logged into Facebook during work hours. With personal and professional lives merging closer and closer together, managing online reputation becomes more of a point of concern.

It will be interesting to see how this new merging of personal and professional lives through social media will shape the culture of Generation Y in this decade. In the opinion of Yours Truly, Generation Y are the forerunners, and in many cases the developers, in the world of social media which suggests a positive outcome in the long run.

Feel free to share your thoughts!

In your opinion, how do you think Social Media will shape Gen Y culture over the next 10 years?

Welcome to the Clean Name Blueprint

Welcome to the internet; the realm of Google, Facebook, Twitter, and Wordpress.  We're more connected than ever before thanks to the wonders of social media and web 2.0, and as a result we're surrounded by more information than ever before.  And thanks to these information gathering networks, if you aren't at least aware of your online reputation and your name online then you're already behind.  What will someone see when they Google you or look you up on LinkedIn?  Remember, almost all information you put online is there to stay; its the new take on the old adage: what happens in Vegas stays online.  Awareness is the first step to building your online reputation and getting a clean name in the search engines.

So how can someone control their reputation across the vast expanses and billions and trillions of pages in Google?  Users can't remove unwanted content directly, but by using the right web2.0 and social media sites to promote a positive image it is possible to effectively bury and hide anything negative that may tarnish your clean name.  The problem is most big-name reputation management and SEO companies will charge in the range of $1,500-10,000 dollars to fix a typical client's online brand, and in some cases much much more than that.  At Clean Name Blueprint we don't believe users should have to put up with that kind of price, when the technology itself is actually incredibly simple to understand and enact.  We're dedicated to sharing the hardest hitting techniques and tips or managing your online reputation and controlling your web brand.

Probably the most frequent type of client we get is the young professional looking for a leg up in their job search efforts.  These days, over 80% of employers will Google potential candidates before making a job offer, and 55% will look up potential employees on social networks like Facebook, Twitter, and LinkedIn to asses their corporate fit.  With odds like that, most young professionals can't afford to let their name and online reputation go unchecked; but again most job-seekers simply don't have the funds to hire top companies to fix it for them.  However by using a network of sites like Businesscard2, LinkedIn, Workface, Entrepreneur Connect, VisualCV, and other web2.0 business profiles any young job seeker can take control of their name online and ensure that they have every advantage possible when it comes time to walk into an interview.

Continuing along with that train of thought, small/medium business owners need to be concerned with their online brand.  Review sites like Yelp, Insiderpages, Citysearch, etc. have sprung up and become insanely popular over the past few years, with sites like Yelp getting over a million hits per day.  Fact is: your potential customers are looking your brand name up before making a purchasing decision, and if you neglect the state of your web presence you could be losing business.  By taking a proactive approach through all these social media outlets, business owners and entrepreneurs can effectively nip any reputation problems in the bud and ensure their clean name stays untarnished.  Check out our blog at cleannameblueprint.com to learn more personalized ORM tips and tactics and take control today.

Incriminating Evidence

Imagine this situation: You are pulled over, and wrongfully convicted of driving under the influence. It could have been something as simple as the officer making a mistake when writing up the police report. In a matter of days your information is archived in a public database that archives arrest records for your city.

A few weeks later when you type your name into Google you are shocked and dismayed to see that the news of your arrest, accompanied by a picture of your mugshot comes up as the first search result.

You are all too aware that hundreds of friends, family members and business partners will soon see the embarrassing news. Panic ensues as you try to find a way to remove the negative information.

You have called the website to no prevail, and the police records departments says there is nothing they can do because your mugshot is on a private domain outside of their control. After trying everything else, you stumble across an online reputation management who says they will happily and easily take care of the issue for you.

You are initially relieved, but then you hear how much it is going to cost. If you are of average financial standing, what they are charging is usually far beyond anything you can reasonably afford.

This sounds terrible, and it is the same situation dozens of people across the country find themselves in every day. Fortunately, Clean Name Blueprint has come up with a revolutionary solution to this awful dilemma.

Chances are that you probably have more time than money, and to implement our method time is all you need. The truth of the matter is that you yourself can do ALL of the things online reputation management companies can do if you have some time and the willingness to learn. Visit Clean Name Blueprint to find out more.